I am a certified brand/image consultant and leadership coach. The title means something powerful—a recognition that all of us have a brand, but only a few understand how to intentionally build their brand in the career marketplace.
A brand is lasting, recognizable, and distinguished. It is an emotional and transcending concept that associates your name with a set of feelings or beliefs.
My work leads me into collaborations with people of all age groups, however my primary focus has been mid-careerist, executives and entrepreneurs who are looking for their next big move. As a coach, my job is to help you to harness the talents, skills and knowledge that you already have and to help you sort out your options and explore new possibilities.
So, here’s the big question: Why Marva?
Something About those TOYS!
Do you remember when Jack Nicholson as the Joker in the 1989 Batman movie expressed appreciation for Batman’s toolkit, “Where does he get those wonderful toys?”
Okay, my tools may not be quite as dynamic as Batman’s ‘toys’, but they provide a unique approach that leads to a memorable and results-driven experience.
- All of my coaching engagements begin with a 360 assessment that describes who you are in the career marketplace as seen through the eyes of others: your current brand.
- After we have assessed where you are, we chart where you want to go: VISION. I use graphical workbooks (Career or Personal Compass) to help you unleash your creative genius to develop actionable goals that will help you achieve the vision.
- There’s always homework! Depending on your needs, I incorporate video clips, games and other activities that help inform our work together in the direction of accomplishing your goals.
The work required to brand the T-shaped professional aligns well with Michael Porter’s Generic Strategies (PGS), one of the most popular tools used when conducting a competitive analysis in any industry. The PGS model asserts that companies usually choose to maximize their profit through 1) pursuing a cost leadership strategy where the company prices its products or services at a lower level than the competition; or, 2) offering a differentiation strategy that focuses marketing efforts on quality and uniqueness in relation to specific aspects of products or services.
The T-shaped professional should never compete based on price, simply because there’s no need. The sheer nature of their training lends itself to a differentiation strategy – which at its bare bones is the heart of what branding is all about – identifying what makes you different and special (the broad aspect of the T) and marketing those unique characteristics to your vertical target audience (deep T).
Services: Your Personal Brand Ambassador
Personal Brand Coaching
- Executive Coaching
- Career Transition and Planning
- Entrepreneurial Coaching
- Group and Team-Based Coaching
- Image Consulting
- Message Development
- Brand Strategy and Development
- Image and Personal Branding
- Leadership Development
- Team Building
- Group and Retreat Facilitation
Reference: Porter, ME, 1985, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press
Marva Goldsmith understands career transition because she has successfully re-engineered her career. She graduated from MSU with a Bachelor of Science degree in Electrical Engineering and worked with
DTE Energy for 20 years where she held a variety of positions including system engineer, registered federal lobbyist, and human resources strategist. At age 42, she re-cast her career after receiving a Master in Public Administration from the Harvard University’s Kennedy School of Government and Georgetown University’s Leadership Coaching Program. Marva also studied with image management industry leaders and personal brand gurus Peter Montoya and William Arruda. She is the author of Re-Branding Yourself After Age 50 and is a sought-after speaker, trainer and coach in the areas of career transition, personal branding, image management and women’s empowerment.
Facebook Page: Personal Branding to Market Yourself After Age 50