Spartan Molly Ziske shares how she tells stories with research and data as a Senior Consumer Insights Manager.
Molly Ziske is currently a Senior Consumer Insights Manager for McCann Worldgroup Detroit. She manages analytics and insight for GM.com (General Motor’s corporate website). Molly not only reports the analytics behind gm.com but provides insights for site improvement and is responsible for all tagging and reporting plans for the redesigned gm.com which launched in February of 2016.
Outside of work, Molly’s favorite things include:
- Her three daughters (Emerson, a junior at Wellesley College; Carter, a junior at MSU and Claire a freshman at Wayne State University)
- Her 3 year old puppy, Topopo Bullough Ziske
- MSU football and the Spartan Marching Band. You can’t have one without the other, right?
- A good book. Molly is on target to reach her goodreads.com goal of 52 books this year.